Amazon Launches ‘Climate Pledge Friendly’ in Europe


Jun 16, 2020

The program which makes it easier for customers to discover and shop for sustainable products, launches with over 40,000 Climate Pledge Friendly products across France, Germany, Italy, Spain, and the UK with one or more of 19 sustainability certifications.

Today, Amazon announced the launch of Climate Pledge Friendly in France, Germany, Italy, Spain, and the UK.

The new program will help make it easy for customers to discover and shop for more sustainable products. Customers will now see the Climate Pledge Friendly badge on more than 40,000 products in Europe to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world, such as reducing the carbon footprint of shipments to customers.

The Climate Pledge Friendly selection includes beauty, fashion, grocery, household, office, and electronics products for consumers and businesses from brands including Cif ecorefill and Seventh Generation by Unilever, Faith in Nature, HP Inc., Haglöfs, Esprit, Calida, and Kite Clothing.

Climate Pledge Friendly products are clearly shown in shopping results, have additional sustainability information on the product page, and are featured in a dedicated section of our store. The Climate Pledge Friendly selection includes products made and sold by small businesses across Europe.

Amazon has partnered with trusted third-party certifications, and customers will be able to discover products that meet sustainability standards designed to help preserve the natural world. Climate Pledge Friendly includes a wide range of global certifications and Amazon is adding European certifications from EU Ecolabel, Blue Angel, and Nordic Swan. Amazon is working with more certification partners and brands to add to the selection of Climate Pledge Friendly products.

As part of the Climate Pledge Friendly initiative, Amazon is also introducing Compact by Design in Europe and the UK, a new externally-validated certification created by Amazon to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Cif ecorefill offers a unique Compact by Design-certified cleaning spray refill that helps people reuse their spray bottles at home. Its 10-times concentrated formula delivers the powerful Cif cleaning performance with 75% less plastic and in a 100% recyclable ecorefill, enabling significant energy, material and transport savings.

Similarly, Faith in Nature’s plastic-free shampoo bars provide the ultimate zero-waste alternative to bottled shampoo. Their solid shampoo weighs just a quarter of the total weight in a liquid shampoo, significantly reducing the weight and packaging for each order.

“Climate Pledge Friendly is a simple way for our customers to discover more sustainable products that help preserve the natural world,” said Doug Gurr, Amazon UK Country Manager. “With 18 external certification programs and our own new Compact by Design certification, we’re incentivizing selling partners to create sustainable products that help protect the planet for future generations.”

“It’s fantastic to see Amazon helping to make sustainable shopping easier and more accessible for consumers. Fairtrade is committed to supply chain transparency and environmental protection, and we are therefore delighted to be involved in Amazon’s Climate Pledge Friendly program” said Darío Soto Abril, CEO of Fairtrade International.

“I look forward to seeing it launch in Europe, and hope it encourages even more brands to source more sustainably and certify their products so we can continue to drive positive impact that benefits farmers, workers and our shared environment.”

Published On: July 3rd, 2023 / Categories: Uncategorized /

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