75% Of customers consider the use of sustainable materials to be an important purchasing factor (McKinsey European consumerism study).

26% Of customers stated that they have started, or stopped, purchasing a product due to environmental impact (Shelton Group).

66% Of survey respondents are willing to pay a premium for goods produced and sold by “sustainable brand”s (Global study by Nielson).

53% Of Millennials say they are willing to forgo a brand in order to buy products that are environmentally friendly. (Global study by Nielson).